Market Segmentation
Spinal Cord
Elderly
Veterans
Coma
Bed Rest Care
Brain Damage
Pregnant
Chronic Back Pain
MS
Our market is segmented based on the temporary or permanent condition that would make them a potential customer.
 Following are the segments and how our TanPak solution can address
the specific needs of that segment:
some of these patients do not have any movement abilities. They depend on others for moving or getting off their bed. These patients cannot bathe on their own. TanPak will solve their problem by giving them the ability to bathe or hydrotherapy on their bed and with minimal movement. These patients will gradually lose their muscle mass which requires them to do hydrotherapy and massage therapy and TanPak is the perfect solution for them. The other group of these patients who have limited movement abilities may in some cases develop bedsore, which prevents them from getting off the bed to contain the bed sore infection. TanPak is a suitable solution for this segment to bathe regularly and treat their bedsore.
Many elderly citizens are homebound and are in care centers, which do not have movement abilities due to various medical reasons. TanPak can help them bathe regularly.
TanPak is a great solution for veterans who may not have movement abilities.
These people are prone to bedsore since they do not move from their beds for long periods. Bathing them regularly is essential in preventing them from infections.
All in-home or hospitalized intensive care patients who are being monitored or on oxygen supply require TanPak.
these patients are never able to move or bathe on their own.
they require special care and due to their condition or under physician’s prescription need to rest or receive messages. TanPak is a great solution for them.
all people of this segment who have chronic back pain due to accidents can use TanPak for hydro and massage therapy. This is specifically useful during
and after the pandemic since many of these patients may not be comfortable using public facilities.
These patients may lose control of their body organs over time and TanPak can provide them with easy bathing and hydrotherapy solutions.